A2 Media Alfie Adams: November 2016

Friday, 25 November 2016

Friday, 18 November 2016

Equipment

The equipment that I will be using with Ben Knapton is a Nikon D3300 camera with a standard 18-55 mm lens. With this we will use a tripod to keep shots steady.

Pros of the Nikon D3300:

Small and light so handling it for long periods of time is easy
It has high ISO performance
Built in flash
Live view and viewfinder
Easy to manage and understand
Records at 1080p
Shoots at 5fps

Cons of the Nikon D3300:

Not a major upgrade from the D3200
18-55 mm lens has limiting focus, so depth of field is hard to control unless you use a 50 mm prime lens and auto focus it, so with that in mind a 50 mm lens may be considered

Thursday, 17 November 2016

Age: 5% are 15 and under, 61% (the majority) are 16-19. A little over 22% are 20-25 and 11% are 26 and over. By this we can say that out audience is mainly aged 16-19 which will be the main target audience.

Gender: Around 45% are male, 38% are female and 17% are 'other'. By this our audience is predominately male.

Ethnicity: In the survey there is over 60% that are white/Caucasian. There's other ethnicity such as Asian and Hispanic and Latino. We did get 5% who preferred not to answer.

Favourite genre(s) of music: Here this was an opened question where the people could tick more than one genre. 61% selected pop, R&B was the next popular one with 55%, and rock came in at third place of 50%. Other genres such as Country, rap, indie and folk were also selected so our audience has a wide preference of genre.

How do you consume music?: YouTube, Spotify, and TV/Radio were the three mainly selected ones with other people still buying prom the shop and on iTunes. Our audience seems to chose streaming over buying an actual copy of the music as Deezer and Soundcloud were also selected as a way to consume music.

What type of music videos do you enjoy?: 33% selected they enjoy a video with a narrative, performance and an abstract video came joint at 27% and only 11% enjoy an animation music video. In our music video we will create a narrative with a mixture of abstract and performance.

How often do you watch a music video?: Sometimes was the popular answer at 38%, often and rarely came joint at 22%. Only a small majority selected very often (5%) and never (11%).

Majority of our audience: 16-19, male, white/Caucasian, like pop genre, choose to stream music than buy it and like a music video with a narrative.

Tuesday, 15 November 2016

Theory Notes

Charks Sanders Peirce (1931)

"We only think in signs", signs are words, images, sounds, colours, flavours, acts or objects. Such things have no intrinsic meaning and become signs only when we invest them with meaning.

Roland Barthes (1967)

Developed the idea of semiotics

Christian Metz (1974)

Language and cinema
Experimental stage to classic stage (codes and conventions are established) then parody stage and finally the deconstruction stage

David Buckingham (1993)

"Genre is not simply 'given' by the culture: rather it is a constant process of negotiation and change"

John Berger (1972)

Ways of secrecy
Men act and women appear
Men look at women, women watch themselves being looked at
Women are aware of being sen by a male

Jib Fowles (1996)

In advertising male gaze and females are gazed at

Monday, 14 November 2016

Identity of the Band

To the right are shades of blue which could be incorporated into the music video, like in Blur's music video their colour scheme is red and black. This scheme is shown through mise-en-scene, the matching costumes that the dancers are wearing, the location, the lighting etc.

The font that was used to create the band's logo is called Chinese Rocks, from dafont.com

Thursday, 3 November 2016

Blur - Video Analysis

54 Screen Shots:

Looking at the 54 screen shots it is obvious the colour scheme of this music video - black and red with white this is included so that it stands out more. In Blur's music video their colour scheme is red and black. This scheme is shown through mise-en-scene, the matching costumes that the dancers are wearing, the location, the lighting etc.

Lyric Analysis

You really got me seeing you

Really got me done y'all

Music is my radar

Really topped my joy y'all

Really topped my radio

Really got me done y'all

Dealing I'll be seeing you

Really got my beats now, on my ear now...

Aah don't stop me now

Really got me changing from my bill from job

Into a new life, oh you really got

Really got me singing elsewhere, oh my girl

Really got me dancin', dancin' in my head now baby

Tony Allen dancing

Tony Allen gets what a boy can do

Really got me dancin'

He really got me dancin'

But I don't give my soul

All ya'll need and yeah don't give a soul

You really got me driftin'

You really got me dancin'

You really got me dancin' in my head

Aah don't stop me now

Aah don't stop me now (You really got me dancin')

A line from this song, "Tony Allen got me dancing", was the inspiration for Damon Albarn and Allen to work together recording an album. This project eventually ended up as The Good, the Bad, and the Queen.

Cinematography

Medium close ups
Pans down from a wide shot of the posters of the bands faces on then pans right to the dancers
Medium framing of the female dancers tracking backwards
Over the shoulder shot of camera man - showing the viewer the behind the scenes of the music video
High angle shot looking down on the dancers
Wide shot of the male dancers
Constant movement
Low angle shot of male and female dancers
Zooming in when a man whispers something into his coworkers ear
Aerial shot zooming out from the centre of the circle
Close ups to capture emtion and body language

Editing

Cutting
Quick editing

Sound

Mise-en-scene

Posters of the band members face in black and white
People in the circle are wearing a suit costume to show their importance

A2 Media Alfie Adams