Age: 5% are 15 and under, 61% (the majority) are 16-19. A little over 22% are 20-25 and 11% are 26 and over. By this we can say that out audience is mainly aged 16-19 which will be the main target audience.
Gender: Around 45% are male, 38% are female and 17% are 'other'. By this our audience is predominately male.
Ethnicity: In the survey there is over 60% that are white/Caucasian. There's other ethnicity such as Asian and Hispanic and Latino. We did get 5% who preferred not to answer.
Favourite genre(s) of music: Here this was an opened question where the people could tick more than one genre. 61% selected pop, R&B was the next popular one with 55%, and rock came in at third place of 50%. Other genres such as Country, rap, indie and folk were also selected so our audience has a wide preference of genre.
How do you consume music?: YouTube, Spotify, and TV/Radio were the three mainly selected ones with other people still buying prom the shop and on iTunes. Our audience seems to chose streaming over buying an actual copy of the music as Deezer and Soundcloud were also selected as a way to consume music.
What type of music videos do you enjoy?: 33% selected they enjoy a video with a narrative, performance and an abstract video came joint at 27% and only 11% enjoy an animation music video. In our music video we will create a narrative with a mixture of abstract and performance.
How often do you watch a music video?: Sometimes was the popular answer at 38%, often and rarely came joint at 22%. Only a small majority selected very often (5%) and never (11%).
Majority of our audience: 16-19, male, white/Caucasian, like pop genre, choose to stream music than buy it and like a music video with a narrative.
Majority of our audience: 16-19, male, white/Caucasian, like pop genre, choose to stream music than buy it and like a music video with a narrative.
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