Ancillary Texts - CD

As part of the ancillary texts we (Ben and I) have chosen to do a promotion package for the release of an album, to include a music promotion video with the choice of two out of the three below:

• A website homepage for the singer
• A cover for its release as part of the digipack (CD/DVD package)
• A magazine advertisement for the digipack (CD/DVD package) 

We have chosen to create a cover for the release of the album in a CD format, and a magazine advertisement. Below is the video of me (Alfie) creating the album and CD. I have created this in Photoshop CC 2017 and edited the screen recording in Premier Pro CC 2017.

Conventions of a CD cover:

• Simplistic colour scheme
• A title either including the band/singer's name or the title of the album
• On the back songs

Examples of CD covers:


Muse - Uprising:
It was released on August 2009, genre being glam rock and synth-rock.

The album work is fairly simple, with the band's name and the title of the album which is also a title of a song on the album. It does not contain a photograph of the band, breaking the conventions.

Royal Blood - Self-titled album:

It was released on August 2014, genre being garage rock, hard rock, stoner rock.

The album work was created by Dan Hillier's Fall, with the surreal view of reality and use of tainted imagery from Victorian etchings. Again, like Muse's album, the album cover does not include the band - breaking the conventions.

First Uncompleted Draft

For the first draft we were unable to complete the draft due to complications, we plan to film and edit a complete draft after Christmas or New Year. Below is what we have, for Music is my Radar by Blur:

First Draft - Kaleidoscope

1. Apply mirror effect to your footage (which you should have dragged into your timeline) with an angle of -45 degrees and a centre point of 1525, 1080
2. Right click on your footage in the timeline and click the ‘Nest’ option (the clip should show up in green in your timeline)
3. Copy the footage and paste it but make sure that the timeline marker is not in the middle of your footage because it will paste the footage where the timeline marker is (both should still show up in your timeline in green).
4. Next drag the pasted footage on top of the original and make sure they are the same length and start and finish at the same time.
5. Then apply the following to the pasted nested sequence (the one you have dragged on top of the original nested sequence):

• Horizontal flip
• Crop at 50% on the left
• Mirror at 90 degrees angle and a 1544, 540 centre

6. Then apply mirror at 90 degrees with a centre of 1544, 540 to the bottom clip (you may also want to apply a 50% crop to the right but it is not necessary unless you are planning on changing the opacity of the kaleidoscope sequences)

The Lumineers - Ophelia (Idea)

Looking at The Lumineers's music video for Ophelia there is a section in it where the lead singer is dancing free style and in time to the music. In our (Ben and I) music video we will record Charlie dancing through Beverley town.

Anamatic and Story Board

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Equipment

The equipment that I will be using with Ben Knapton is a Nikon D3300 camera with a standard 18-55 mm lens. With this we will use a tripod to keep shots steady.

Pros of the Nikon D3300:

• Small and light so handling it for long periods of time is easy
• It has high ISO performance
• Built in flash
• Live view and viewfinder
• Easy to manage and understand
• Records at 1080p
• Shoots at 5fps

Cons of the Nikon D3300:

• Not a major upgrade from the D3200
• 18-55 mm lens has limiting focus, so depth of field is hard to control unless you use a 50 mm prime lens and auto focus it, so with that in mind a 50 mm lens may be considered

Defining The Audience

Age: 5% are 15 and under, 61% (the majority) are 16-19. A little over 22% are 20-25 and 11% are 26 and over. By this we can say that out audience is mainly aged 16-19 which will be the main target audience.

Gender: Around 45% are male, 38% are female and 17% are 'other'. By this our audience is predominately male.

Ethnicity: In the survey there is over 60% that are white/Caucasian. There's other ethnicity such as Asian and Hispanic and Latino. We did get 5% who preferred not to answer.

Favourite genre(s) of music: Here this was an opened question where the people could tick more than one genre. 61% selected pop, R&B was the next popular one with 55%, and rock came in at third place of 50%. Other genres such as Country, rap, indie and folk were also selected so our audience has a wide preference of genre.

How do you consume music?: YouTube, Spotify, and TV/Radio were the three mainly selected ones with other people still buying prom the shop and on iTunes. Our audience seems to chose streaming over buying an actual copy of the music as Deezer and Soundcloud were also selected as a way to consume music.

What type of music videos do you enjoy?: 33% selected they enjoy a video with a narrative, performance and an abstract video came joint at 27% and only 11% enjoy an animation music video. In our music video we will create a narrative with a mixture of abstract and performance.

How often do you watch a music video?: Sometimes was the popular answer at 38%, often and rarely came joint at 22%. Only a small majority selected very often (5%) and never (11%).

Majority of our audience: 16-19, male, white/Caucasian, like pop genre, choose to stream music than buy it and like a music video with a narrative.